Sofie Daniels has extensive experience in communication and city marketing, currently serving as Diensthoofd Communicatie en Stadsmarketing at Stad Hasselt since March 2010. Prior to this role, Sofie worked as a freelance journalist, copywriter, and Spanish language teacher from February 2008 to February 2010, and as an eindredacteur at Roularta Media Group from May 2004 to February 2008. Sofie holds a master's degree in Romaanse Taal- en Letterkunde from Universiteit Antwerpen and has completed an additional program in Journalism at UCL Louvain la Neuve.