Chpc Greg Allum

Greg Allum has a comprehensive work experience that spans over several years. Greg has held various leadership positions in different companies, including Stand Together, where they currently serve as the VP of Growth. In this role, they are responsible for implementing strategies to empower individuals and drive sustainable change.

Prior to their current position, Greg worked as a Growth Consultant for seed to pre-IPO start-ups, such as WeTransfer and Switch. Greg helped these companies build strategic growth models and achieve top-line revenue through customer acquisition.

Greg has also served as the Head of Growth at GrowthDay, where they played a crucial role in guiding the company's growth initiatives. Additionally, they served as the EVP of Marketing & Growth at Fuzzy - The Pet Parent Company, contributing to the company's mission of revolutionizing pet health and wellness.

Furthermore, Greg worked as the Vice President of Marketing at LQ Digital, a customer acquisition company. In this role, they built the marketing department from scratch and played a vital role in the overall company strategy.

Before joining LQ Digital, Greg held the position of Global Head of Social Media at Jellyfish Online Marketing, where they successfully expanded the paid social media team and drove significant revenue growth.

Earlier in their career, Greg worked at Sony Electronics as the European Head of Social Media & Creative Strategy, overseeing social media and creative strategies across multiple markets.

Greg also gained valuable experience as the Senior Social Media Manager at British Gas, where they led the development and implementation of the company-wide social media strategy. During their tenure, they achieved significant improvements in brand sentiment and received multiple awards for their exceptional work.

Greg's work experience extends beyond the corporate world, as they had a successful career as an artist and author before transitioning into the business world. Greg published four books and received recognition and awards for their work in the literary and artistic fields.

Overall, Greg Allum's work experience showcases their expertise in driving growth, implementing effective marketing strategies, and fostering innovation in various industries, including technology, healthcare, and energy.

Greg Allum, CHPC, has a diverse education history. In 2011, they completed a Level 4 Professional Diploma in Marketing Communications at CIM | The Chartered Institute of Marketing. Greg further expanded their knowledge in marketing by obtaining a Mini MBA in Marketing from the Marketing Week Mini MBA with Mark Ritson program offered in 2020.

In the same year, they also completed a Mini MBA in Business Administration and Management from the University at Buffalo School of Management, The State University of New York.

In 2014, Greg earned a Level 5 Professional Certificate in Social Media from The Institute of Direct and Digital Marketing. Greg also pursued a course in Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship at the University of Maryland.

Greg Allum holds a Bachelor of Science (BS) in Business Administration and Management from Capella University.

In addition to their formal education, Greg has obtained several certifications. Greg became a Certified High Performance Coach (CHPC) through the High Performance Institute (HPI) in November 2021. Furthermore, they completed the following training courses: Jellyfish Training's SEO Advanced and SEO Standard in April 2017, Programmatic & RTB in April 2017, and Implementing Strategy from CIM | The Chartered Institute of Marketing in November 2016. Additionally, they obtained Introduction to Behavioural Economics certification from CIM | The Chartered Institute of Marketing in July 2015.