Laurent Capion

Laurent Capion has a diverse work experience in the field of strategic planning and market research. laurent currently holds the position of Chief Strategy Officer (CSO) at Publicis Media since September 2022. Prior to this, they worked as the Director of Strategic Planning France at Starcom MediaVest Group starting from March 2015. Laurent also gained experience at Heineken France, where they held a role in Consumer Market Intelligence and Strategic Planning from March 2012 to April 2015.

Before joining Heineken France, Laurent served as the Directeur LH2Create at LH2, a strategic marketing consulting agency, from June 2010 to June 2012. laurent had responsibilities in innovation strategy, brand positioning, and creative communication.

Earlier in their career, Laurent Capion worked in various roles at TNS Sofres, Campbell Soup Company, Unilever HPC, and Research International. At TNS Sofres, they worked as the Deputy Director Division Ideas Architect from October 2006 to November 2010. laurent was responsible for developing and implementing consumer insights strategies. At Campbell Soup Company, Laurent served as the Consumer and Shopper Insight Manager from April 2004 to October 2006.

During their time at Unilever HPC, Laurent held the roles of Consumer Insight Manager at the Innovation Center from September 2000 to April 2004, and as a Consumer Insight Manager from an unspecified start date to 2004.

Laurent Capion began their career as a Market Research Manager at Research International from January 1997 to September 2000.

Overall, Laurent Capion has a rich work experience spanning multiple industries and roles, focusing on strategic planning, consumer insights, and market research.

Laurent Capion obtained an MBA degree in Marketing, Market Research, and Communication from TBS Education, completing their education from 1994 to 1997.