Zaiba M.

Zaiba M. has a strong background in marketing and has held various roles in leading companies. Zaiba is currently working as the Associate Director of Marketing at StarCompliance, a role that they started in May 2023. Prior to this, they worked at Duck Creek Technologies as the Senior Demand Generation Manager from December 2020 to May 2023, where they were responsible for developing and executing integrated, demand generation strategies.

Before joining Duck Creek Technologies, Zaiba held the position of Marketing Director at Sport Works from August 2016 to December 2020. In this role, they conceptualized and implemented the marketing strategy and drove B2B demand generation programs.

From February 2013 to April 2016, Zaiba worked as a Marketing Manager at Nexidia, where they pioneered event programs and produced marketing collateral to strengthen the company's market position. Prior to that, they were the Marketing Communications Manager at Altitude Software from November 2010 to October 2012, where they conducted market research and pipeline analysis to convert leads into customers.

Zaiba started their career as a Marketing Manager at SDL plc in September 2007 and worked there until September 2010. In this role, they managed international marketing strategies, executed engaging marketing campaigns, and optimized website content for target markets.

Zaiba M. completed their education at Brunel University London from 2004 to 2007, where they pursued a degree in Business Management and Marketing with a focus on Marketing. In addition to their formal education, Zaiba has obtained various certifications to enhance their skills and knowledge. Zaiba obtained the HubSpot Inbound Marketing certification from HubSpot in November 2019. Recently, they acquired several certifications, including Sales Enablement from HubSpot Academy in December 2022, Building High-Performance Teams from LinkedIn in August 2022, and Managing Teams from LinkedIn in August 2022. Zaiba also obtained certifications in Account-Based Experience (ABX) and ABM from Demandbase, with the former being gained in April 2022 and the latter in February 2022.