Vivian Shi-Yin Sim

Vivian Shi-Yin Sim is an accomplished professional with extensive experience in digital marketing, eCommerce, and business analysis. Currently serving as Digital Marketing and eCommerce Manager at StarHub since October 2015, Vivian has successfully developed digital sales strategies and launched multiple platform enhancements for the SME segment. Prior to this role, Vivian was Assistant Marketing Manager at StarHub, focusing on innovative digital campaigns. As the founder of FlymetoParis.com, Vivian established an online fashion brand dedicated to women's apparel. Earlier career experience includes roles as a Business Planning Analyst at Hewlett-Packard Singapore and as a Sales Engineer at Rohm Semiconductor, where Vivian managed customer accounts and collaborated with cross-functional teams. Vivian holds a Bachelor's degree in Electrical and Electronic Engineering from Nanyang Technological University Singapore.