Latrice Virola

Latrice Virola has a strong background in various roles within the transportation industry, starting with their current position as the Director of Customer Relations at SARTA. In this role, they oversee marketing, advertising, branding, customer service, and community outreach activities, collaborating with government agencies and community partners to provide effective transit service.

Prior to their current role, they served as the Director of Planning at SARTA, where they developed and maintained partnerships to implement transportation goals and priorities. In addition, they organized community outreach efforts, directed special events and campaigns, and managed the production of internal and external publications.

Before joining SARTA, Latrice worked as a Contract Administrator, helping create and maintain contracts with various organizations, resulting in generating new revenue. Latrice also designed and implemented an efficient escalation process for resolving contract issues.

Earlier in their career, Latrice gained experience in the insurance industry as a Risk Assistant at Allstate and in the banking industry as a Business Analyst, AVP at PNC. At PNC, they also held roles as an Operations Manager, AVP and Operations Supervisor, demonstrating their ability to lead projects, manage vendors, and maintain critical deadlines.

Latrice's work experience highlights their expertise in customer relations, planning, contract administration, and operations management across different industries.

Latrice Virola received a Bachelor of Science (BS) degree in Decision Sciences from Miami University in the years 1994 to 1998. In terms of additional certifications, they have obtained a Lean Six Sigma Black Belt (ICBB) certification from Kent State University in an unspecified year. Latrice also holds a Lean Six Sigma Green Belt certification from the same institution, obtained in an unspecified year. Lastly, they obtained a Project Management certification from Kent State University in 2014.