Natalie Powell

Natalie Powell is an accomplished marketing professional with extensive experience in brand management and marketing consultancy. Currently serving as Brand Manager at Starward Whisky since March 2021, Natalie oversees the product portfolio, focusing on packaging development and innovation strategies. Prior to this role, Natalie was a Marketing Consultant at Powell Marketing Consulting, specializing in brand identity, strategy, and communications from August 2014 to December 2022. Previous positions include Marketing Manager at Mitchelton Wines, Brand Manager at Treasury Wine Estates, and Brand Manager at Uncle Tobys, where a solid foundation in brand development, product packaging, and marketing strategy was established. Natalie's educational background includes a BA in Business Marketing from Monash University.