Brenda Tsai

Tsai oversees global brand and marketing strategy and execution including content, digital marketing, events, product campaigns and media relations. Tsai is responsible for leading the firm’s global marketing team in accelerating customer acquisition and advancing State Street’s brand.

Tsai offers a wealth of experience from across the financial services, technology and manufacturing industries. She has been recognized for her proven track record of growing brands and modernizing marketing at Fortune 500 firms. Most recently, Tsai served as the chief marketing and communications officer at DXC Technology. Prior to that, Tsai served as chief marketing officer of Bank of New York Mellon, and as a managing director at General Electric. Earlier in her career, Tsai held numerous marketing leadership roles at Procter & Gamble.

Tsai has been an advocate for advancing marketing and diversity in business as a member of the Wall Street Journal CMO Council, the Association of National Advertisers, the Ascend Executive Network and the Women’s Forum of New York. She earned an MBA and a master’s degree in international studies from the Wharton School at the University of Pennsylvania and a bachelor’s degree with honors in political science from Stanford University.