Consumer Intelligence Lead

The Company

Stears is a VC-backed African data and intelligence startup building the Bloomberg of Africa. For global organisations investing in African markets, Stears is the data and analytics provider that enables quick, accurate decisions for financial and operational opportunities. Stears users access raw data from various sources, trend data for a wide range of data sets, and constantly updated analysis by researchers. Stears goes beyond just data to provide insights and context based on knowledge of local markets and delivers it all in an easy-to-use interface usable by anyone, not just researchers.

The Role

Why it’s important: We aim to provide our customers with information (data, analytics, insights) on African consumers and consumer markets, empowering them to: 

• Evaluate companies providing consumer products
• Identify attractive consumer markets and segments for various consumer products
• Develop winning strategies in various consumer markets and segments

We are looking for a consumer insights expert to lead our analysis of consumer behaviours, preferences, and trends across Africa. 

What it covers: The Consumer Intelligence Lead at Stears is chiefly responsible for ensuring that we adopt the right approach to collating, processing, and communicating information on African consumers and consumer markets. You will lead and/or contribute to developing Stears’ consumer information products, including datasets, reports, dashboards, and analytical models. 

As the Consumer Intelligence Lead, you will: 

• Analyse consumer data and information across the following categories:

  • Consumer habits & behaviours
  • Consumer preferences & lifestyles
  • Consumer wealth & well-being
  • Consumer demographics
  • Consumer spending patterns & trends

• Create short-form and long-form reports identifying, analysing, and predicting trends across African consumer markets and consumer segments.

• Work with our internal industry domain experts to generate demand-side (consumer) insights on specific consumer markets in Africa. For example, identifying customer adoption trends in ther East African Solar PV market.

• Provide strategic guidance on Stears’ and/or third-party primary consumer data collection projects.

• Support Stears’ industry experts, data scientists, researchers, etc., by providing relevant frameworks, models, data, and tools for producing impactful consumer information.

• Work with Stears’ industry experts, data scientists, researchers, etc., to develop consumer analytic models, including spending projections, predictive analysis, etc.

• Drive the development of proprietary concepts and frameworks in consumer insights and analytics.

Required qualifications and experience:

• At least six (6) years of experience in related roles focused on collecting, analysing, and communicating consumer insights to external stakeholders

• Experience with any of the following:

  • Creating or using consumer segmentation frameworks
  • Developing or analysing consumer profiles
  • Developing consumer projections
  • Analysing consumer trends

• Experience working with consumer data or consumer analysis frameworks

• Strong data analysis skills with the ability to analyse, interpret or extract insights from data

• Excellent written and verbal communication skills.

• Evidence of strong critical thinking and problem-solving skills developed through academic or professional work

• Problem-solving skills with the ability to analyse and structure data to meet set objectives.

• Strong collaborative skills and can work across different cross-functional teams. In the past, you have managed complex projects and timelines effectively.

• A proven track record of excelling in research tasks—including gathering information through stakeholder engagement—evidenced by previous experience in roles that require significant research activity.

Preferred skills & qualifications: These skills & qualifications are not necessary, but will be highly valued 

• Academic Degrees in economics, psychology. marketing, behavioural science, and similar fields.

• Professional certifications in market research, consumer behaviour, and related themes.

• Academic or professional certifications in data science, data analytics, and similar fields.

• Experience working in multinationals or multiple African countries.

• Proficiency with statistical analysis tools or programming languages, such as R, Python, SPSS, and PowerBI.

• Experience working on primary data collection projects, including consumer surveys, etc.

Perks

Meaningful perks matter to us. They make employees better and contribute to making Stears a great place to work. If you join us, you can be assured that you’ll enjoy a wide range of generous perks, rewards and office benefits including: 

• Competitive salaries at junior, intermediate and senior levels

• Unlimited access to the Stears platform

• Hybrid work mode

• Comprehensive AXA Mansard Platinum Health Insurance

• Macbook Laptop provided

• Paid time off - 25 days, excluding public holidays and sick days (Pro-rated)

• Compassionate Leave

• Parental Leave

• Unlimited Sick Leave

• Special emphasis on learning and development

• Regular social activities, including annual off-site team bonding

• A well stocked fridge, lots of snacks and bean bags

• Stears branded merchandise and swag

• Access to an expert Intelligence & Analytics team - Stears Intelligence team includes some of the brightest knowledge experts in Africa covering a wide range of sectors, all with a passion for delivering the highest quality of intelligence and analytics on the African continent.

• The Stears Experience - These are the top reasons our Intelligence team members report having the best experience of their careers at Stears:

  • Deepen their analytical & critical thinking skills which apply beyond a specific domain

  • Gain a high level of autonomy and responsibility by taking on responsibility for an entire industry

  • Do something meaningful by being part of a team making African data more widely available

Diversity

Stears is proud to be an equal opportunity employer and will consider all qualified applicants regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.