Rich Sands

Rich Sands serves as the CEO of STELLA Automotive AI since May 2023, focusing on conversational AI solutions for automotive retailers. As the President and Founder of True North Enterprises LLC since January 2013, Rich has been instrumental in driving corporate growth and providing expert deal guidance to investment banks and private equity firms. Previous experience includes roles at Microsoft Corporation as an Account Executive, where significant cloud-based solutions were sold, and as Executive Director Automotive at J.D. Power and Associates, where global P&L operations were led. Rich's career also includes management positions at Ford, Covisint, and Jabil Circuit, with a strong emphasis on P&L operations, new product development, and efficiency enhancements. Rich holds an MBA in Finance from Florida Metropolitan University and has an educational background from Central Michigan University.