Andrew Connor

Andrew Connor is a seasoned marketing professional with extensive experience in digital product development and brand strategy. Currently serving as a Senior Digital Product Specialist at STIHL, Andrew focuses on digital transformation, eCommerce, UX/UI, and conversion rate optimization. Previously, as Brand Strategist at Born Primitive, Andrew contributed to the growth of one of the leading international athletic apparel brands. Andrew's notable roles include Director of Brand Marketing at 5.11 Tactical, where leadership of the Beyond Clothing digital business took place, and interim Director of Marketing at ALEX AND ANI, focusing on digital business development for long-term success. Andrew’s background also includes significant contributions at Reebok in various brand management roles, as well as experience in insurance marketing and operational management in the diving industry. Holding a Bachelor of Business Administration from North Carolina State University, Andrew combines a diverse skill set with a commitment to driving marketing excellence.