Janine Somers

Janine Somers has over 20 years of work experience in various marketing roles. Janine is currently the Chief Marketing Officer at Stonewall Kitchen, a position they have held since April 2023. Prior to this, they served as the VP Marketing & DTC Sales at Stonewall Kitchen from January 2020 to April 2023, the Director of Marketing & DTC Sales from July 2016 to January 2020, and the Director of Marketing from August 2011 to July 2016. At Stonewall Kitchen, they were responsible for managing the catalog and e-commerce sales channels, including Amazon and marketplace business. Janine also developed sales plans, strategic directions, budgets, prospecting tactics, and promotional programs. Additionally, they optimized and maximized marketing mix and sales strategies based on performance.

Before joining Stonewall Kitchen, Janine worked as a Senior Client Strategist at The VIA Agency from November 2007 to August 2011. Prior to that, they were a Senior Marketing Manager at Stride Rite from April 2006 to November 2007, where they managed a $2M marketing budget, developed marketing plans for key retail partners, and conducted retail marketing analytics. Earlier in their career, they worked as a Marketing Specialist at The Timberland Company from June 2004 to April 2006, where they developed marketing strategies and managed marketing programs for top national athletic accounts. Janine also worked as a PR Coordinator at Converse from January 2004 to June 2004, contributing to the development and implementation of public relations and marketing strategies.

Janine started their career as an Assistant Account Executive at CBC from December 2001 to November 2002. In this role, they served as the day-to-day contact for key accounts, managed weekly project tracking, media relations, and assisted in event planning and market research projects.

Janine Somers attended Tewksbury Memorial High School from 1993 to 1997, where they completed their high school education. Afterward, they enrolled at Assumption University from 1997 to 2001 and pursued a Bachelor of Arts degree. During their studies at Assumption University, they focused on two fields of study: Communications and Spanish. In 2003, Janine attended Emerson College and completed a Master's degree in Integrated Marketing Communications in 2004.