Sofia Eriksson

Performance Marketing Manager at Storykit

Sofia Eriksson has a diverse work experience spanning multiple industries. Sofia is currently working as a Performance Marketing Manager at Storykit, where they help businesses and organizations improve their storytelling through the Storykit platform. Prior to this, they were a Performance Marketing Specialist at Sleep Cycle, where they focused on developing and delivering digital channel strategies to increase subscriber quantity and quality globally.

Sofia has also worked as a Paid Media Manager at Esatto, a digital agency, where they handled advertising on social media, Google Ads, campaign creation, content planning and A/B testing, result analysis and reporting, community management, and content management. Their previous roles include being a Copywriter at Brandson AB, a Social Media Manager at Scanbox Entertainment, and a Freelance Digital Media Consultant at sofiaeriksson.nu.

Additionally, Sofia has experience as an Event Promoter at Promoters, a Market Assistant at My Academy, a Web Editor at STARK Magazine, and a Web Communications Specialist at Senior Life AB. Sofia has developed skills in various areas such as social media advertising, content creation, market research, and website management.

Sofia Eriksson attended Medieinstitutet from 2012 to 2014, where they pursued a degree in Webbkommunikatör/sociala medier. Their field of study focused on web communication and social media. Prior to that, they completed their high school education at Kärrtorps Gymnasium from 2007 to 2010, earning a Gymnasieexamen. Their field of study at that time revolved around Sam-ekonomi/media.

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Timeline

  • Performance Marketing Manager

    October, 2021 - present