Maria Sörnell has a diverse range of work experience. Maria is currently the Head of Marketing Nordics at Storytel, a position they have held since September 2022. Prior to this, they were the Head of Marketing Sweden at Storytel from April 2020 to September 2022.
Before joining Storytel, Maria worked at Canal Digital Sweden AB, where they held multiple roles. From December 2017 to March 2020, they were the Director of Marketing, responsible for developing marketing and media strategies and overseeing their execution across various communication channels. From March 2013 to November 2017, they served as the Marketing & PR Manager, leading the creation of communication initiatives and managing media plans across multiple channels. Maria also briefly held the position of PR & Communication Manager at Canal Digital from August 2012 to February 2013.
Earlier in their career, Maria was the Head of PR and Marketing at Camilla Norrback AB from November 2008 to December 2011. Their responsibilities included managing relationships with sales and PR agencies, handling PR and media relations, and leading marketing and PR efforts for fashion shows and trade shows.
Prior to that, Maria worked as a PR consultant at B9 (Baltic 9) Group from February 2008 to November 2008. Maria also had a brief stint as a Freelance PR consultant and writer from October 2007 to February 2008, and before that, they worked as a PR consultant at Care of Haus from January 2007 to October 2007.
Maria Sörnell obtained a Bachelor's degree in PR och Informationsprogrammet from Mid Sweden University, which they attended from 2004 to 2007. In 2019, they completed a short course on Growth Hacking at Growth Tribe. Alongside their academic pursuits, Maria also obtained various certifications, including Digital Transformation, Growth Hacking Foundations, SEO Foundations, and Content Marketing: Staying Relevant. Maria obtained the LinkedIn certifications in July 2019, and the Content Marketing certification was obtained in May 2018.
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