Anders Örbom

Anders Örbom is the Founder & Chairman of the Board at Stravito. Anders has over 20 years of experience in the field of market research and consumer behavior.

Anders Örbom founded Tasteline Sweden AB in 1999, and served as its CEO until 2005. In 2002, they also founded NORM, where they served as CEO until 2015. In 2012, they founded Simstore International AB, and served as its Chairman of the Board until 2017.

From August 2015 to December 2017, Anders Örbom served as a Board member at Ipsos NORM (now GfK NORM). In this role, they were responsible for integrating the NORM/Simstore Group with GfK, product portfolio development, sales and marketing strategy development, and joint sales efforts to key clients. Anders also led key growth initiatives during their tenure.

Anders Örbom has played a pivotal role in the development of market research and consumer behavior analysis tools. Anders's work has helped clients optimize their pricing, assortment, packaging, planograms and product launches.

Anders Örbom has a Master's degree in business administration with a focus in marketing from the Stockholm School of Economics. Anders also attended high school at St.Johns International School in Brussels, where they completed the International Baccalaureate program.