Luis Antonio Huerta Pérez

Luis Antonio Huerta Pérez has held a variety of roles in the past five years. In 2020, they became a Relationship Manager at Streann Media, where they were in charge of onboarding new clients and developing accounts, as well as driving new business initiatives in Mexico, Spain, India, Panama, Venezuela, Salvador, Guatemala and Costa Rica. From 2017 to 2020, they were the Gerente General de Marketing y Ventas at Suspendde, responsible for analyzing, creating and implementing communication efforts to attract new customers, coordinating digital marketing strategies in SEA and SEO, and buying and negotiating online, BTL and ATL media. From 2015 to 2017, they were an Asesor Comercial at Abaco Metrics, where they created proposals and strategies for acquiring clients in the private and public sector, followed up with acquired clients and detected opportunities for future contracting possibilities, created strategies for diffusion and lead generation campaigns for government entities, and created proposals, trainings and work plans for clients. Luis Antonio also served as a Data Collector Specialist at Abaco Metrics, where they were responsible for ensuring that data on the website was collected correctly and served for decision-making within the client's organization. Luis Antonio performed prediagnostics of web pages to identify the degree of measurement, created guides for Google Tag Manager, configured goals and custom reports in Google Analytics, created tags, triggers and variables in Google Tag Manager, audited eCommerce sites to ensure correct configurations, and developed dashboards linking Google Analytics with Google Spreadsheet and reflected on a website.

Luis Antonio Huerta Pérez obtained a Licenciatura from Tecnológico de Monterrey in the field of Mercadotecnia y Comunicación con Especialidad en Marketing Digital between 2010 and 2015. Luis Antonio also holds certifications from Google Partners in Google Analytics and Google Tag Manager.