Andrea Lopez Lopez

Chief Digital & CRM Officer at SUAREZ

Andrea Lopez Lopez currently serves as the Chief Digital & CRM Officer at Joyería Suárez and a Professor in the Blended Master of Fashion Management at IED Istituto Europeo di Design. Previously, Andrea held roles such as Chief Commercial Officer at WOW concept, where responsibilities included developing commercial strategies and managing brand relationships across multiple categories, and Director of Commercial and Merchandising for Online Markets at Massimo Dutti, focusing on sales strategies and team management. Additional experience encompasses various positions in retail management, franchise expansion, product management, and recruitment, with a strong educational background including an MBA in Fashion Business from ISEM Fashion Business School.

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