Hannah Widell

Hannah Widell is currently the Director of Performance at SubjectWell. Hannah has also previously worked as the Director of Digital Strategies at Edina Realty from February 2019 to December 2020. As the leader of the digital marketing department, Hannah was responsible for the product and development team, SEO/SEM agency and programs, and email marketing team. Hannah was in charge of setting the strategy and overseeing enhancements for edinarealty.com, which is a leading regional real estate website. In this role, they managed a yearly budget of more than three quarters of a million dollars. Hannah was responsible for envisioning and bringing to life strategies and programs that would attract, nurture, and convert leads – collecting data and analyzing success metrics across the entire customer journey. Hannah also continued to own responsibility for digital marketing manager responsibilities that were listed under their previous role.

During their time at Edina Realty, Hannah made major accomplishments such as reducing website development spend by half and realigning cost with budget, while delivering high-impact website enhancements with measurable ROI. Hannah also launched indexable property search result pages, which led to an increase in organic sessions, goal completions, goal value, and a reduction in bounce rate for that site section. In addition, Hannah devised and led the development of new website features for home sellers (which were also customizable by each of the company's Realtors). This resulted in an increase of home seller leads by 82%. Lastly, they led the transition

Hannah Widell's educational career includes a Bachelor of Science from William Allen White School of Journalism and Mass Communications with a focus in Journalism: Strategic Communications, Marketing, Advertising, Public Relations, and Sociology from The University of Kansas. Hannah also has a certification from Google in Google Analytics and Google AdWords.