Erica C.

Erica C. is a seasoned marketing professional with extensive experience in product marketing and communications. Currently serving as Senior Product Marketing Manager at Subsplash since November 2020, Erica has built out the product marketing function across various product lines. Prior roles include Marketing Manager at Ellucian, where responsibilities encompassed executing go-to-market strategies for higher education cloud products, and Content and Product Marketing Manager at Brightspot, focusing on product messaging and content strategy. Erica's background also includes experience in freelance writing, public relations, and consulting, with significant achievements in media coverage and social media growth during previous positions. Erica holds a BA in Public Relations from Ball State University.