Volker Hildebrand

Senior Vice President Product Marketing at SugarCRM

Volker Hildebrand has an extensive work experience spanning over two decades. Volker most recently served as the Senior Vice President of Product Marketing at SugarCRM starting in November 2021. Prior to that, they became a Member of the Executive Advisory Board at Coveo in April 2021. In 2020, Volker worked as a Visiting Lecturer at Baden-Wuerttemberg Cooperative State University (DHBW) and also took a Sabbatical break.

Their earlier roles include serving as the Global Vice President and Head of SAP Service Cloud Solutions at SAP Customer Experience from 2018 to 2020. During this time, they played a key role in the expansion of SAP's Service Cloud product portfolio, leading to its recognition as the "Rising Star" in CRM Service by CRM magazine. Volker also led the acquisition of coresystems and served as the advisor to the CEO before and after the acquisition.

Before SAP Customer Experience, Volker held various leadership positions at SAP. Volker served as a Startup Mentor & Advisor for ultimate.ai at SAP.iO from 2018 to 2020. From 2015 to 2018, they were the Global Vice President of Strategy at SAP Hybris, where they contributed to the rebranding and updating of value propositions for the SAP hybris portfolio. Volker also played a significant role in advancing cloud strategy and integrated solutions for sales and service.

Prior to that, Volker held positions at SAP as the Global Vice President of CRM Solution Management (LoB Customer) from 2011 to 2015 and as the Vice President of Product Marketing & Global Go To Market for SAP CRM from 2002 to 2010. In these roles, they played a key role in driving awareness, demand generation, and market perception for SAP CRM globally. Volker also spearheaded digital marketing initiatives and founded the SAP CRM online community.

Volker's early career includes working at SAP Markets/Commerce One as the Director of Product Management for eCommerce & B2B Marketplaces. Volker played a vital role in building a global product management team, creating product requirements, and driving customer adoption for SAP's eCommerce product. Volker also collaborated closely with CommerceOne during the joint venture of SAPMarkets and CommerceOne.

Throughout their career, Volker Hildebrand has demonstrated strong leadership skills and expertise in product marketing, strategic planning, and driving revenue growth in the CRM and customer service space.

Volker Hildebrand completed their Bachelor's Degree in Business & Technology at the University of Stuttgart from 1986 to 1988. Volker then pursued their Master of Business Administration (M.B.A.) at the University of Mannheim from 1988 to 1991. Subsequently, from 1991 to 1997, they earned their Doctor of Philosophy (Ph.D.) in Business & Technology, which they completed at Universitaet Kassel.

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Timeline

  • Senior Vice President Product Marketing

    November, 2021 - present

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