Matthew Belferman

Matthew Belferman is an experienced product design leader with a strong background in AI and healthcare marketplaces. Currently serving as the Head of Product Design at Sully.ai since August 2025, Matthew previously founded VeraStudio.ai, focusing on innovative design leadership and partnerships. As Head of Product Design at Sesame, Matthew led initiatives for a cash-pay healthcare marketplace, notably launching Costco Telehealth and DoorDash Healthcare. In earlier roles, Matthew drove user engagement for Apto Payments' platforms and enhanced user experiences at athenahealth, earning recognition with the KLAS Points of Light Award. Matthew's extensive career also includes founding a design consultancy and contributing to significant engagements at Bankrate, Inc. and Commerce Signals.