Anna Herbst

Anna Herbst has extensive work experience in various roles at different companies. Anna is currently the Global Head of Strategy & Business Excellence for the Color Materials division at Sun Chemical. In this role, they lead the digital transformation of business management and implements trend and market monitoring.

Prior to their current position, Anna worked at BASF COLORS & EFFECTS GMBH as an Integration Lead Business Manager. Anna was responsible for consulting and project management related to business development, digitalization, marketing, and sales. Anna also led a global supply chain optimization project and implemented KPIs to measure improvements.

Before that, Anna worked at BASF South East Asia Pte Ltd, where they held the role of Regional Segment Manager and was responsible for guiding country organizations in Asia Pacific on business priorities. Anna also led new business development for the Commercial Construction segment.

Additionally, Anna has experience as a Regional Communications Manager at BASF South East Asia Pte Ltd and Corporate Marketing Manager at BASF Color Solutions Germany GmbH. Anna has also held roles in regional marketing and sales management at BASF, where they defined business priorities, managed regional strategies, and supported key customers.

Overall, Anna Herbst has a diverse background in strategy, business management, marketing, and sales, with a focus on digital transformation and project management.

Anna Herbst has a diverse education history. Anna obtained a Master of Business Administration (MBA) from Steinbeis Hochschule in 2007. In 2005, they participated in a language program at Linguistics University of Nizhny Novgorod (LUNN). Anna also studied Language Interpretation and Translation at Universidad de Las Palmas de Gran Canaria in 2003. Anna holds a Master of Arts (M.A.) in International Information Management from Stiftung Universität Hildesheim, which they completed in 2005. In 2018, Anna obtained a Co-Active Coaching Certificate from Co-Active Coaching CTI. Additionally, they have various certifications, including ones in leadership, strategy, innovation, negotiation skills, and Chinese language.