Wonya Lucas

Wonya Lucas is president and chief executive officer of Crown Media Family Networks. Lucas oversees the company’s portfolio of entertainment brands, including linear networks Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; and subscription video on demand service Hallmark Movies Now. Lucas is based in the company’s Studio City office and reports to Mike Perry, president and chief executive officer of Hallmark Cards, Inc.

Formerly, Lucas was president and chief executive officer of Public Broadcasting Atlanta, where she oversaw Atlanta’s NPR (WABE) and PBS (ATL PBA) stations. Previously, she was president and chief executive officer of TV One. Prior to joining TV One, Lucas held several positions at Discovery Communications, including executive vice president and chief operating officer for Discovery Channel and Science Channel, and global chief marketing officer, which entailed oversight of marketing in 210 countries.

Before joining Discovery Communications, Lucas served as general manager and executive vice president of The Weather Channel Networks with responsibility for corporate strategy and development and strategic marketing for The Weather Channel and . Previously, she spent eight years at Turner with roles including senior vice president of strategic marketing for CNN Worldwide; vice president of business operations and network development for Turner Entertainment; and vice president of entertainment marketing for TNT.

Lucas also spent several years in brand management for The Coca-Cola Company and Clorox.

Lucas received an MBA in Finance and Marketing from Wharton and BS Industrial Engineering from Georgia Tech.