Dan Genord

With a solid foundation in product development, Dan has enjoyed several years of diverse design projects for many major global brands while at SF. He has a true passion for design and innovation. He draws inspiration from words like simple, thoughtful, and honest. He is skilled at analyzing and synthesizing information to generate clear and compelling designs. Dan knows the value of building study models and prototypes for the best validation and evaluation process. He excels in his ability to build, shape and sculpt to visualize a new design solution. Prior to joining Sundberg-Ferar, Dan had spent time in a variety of industries including aviation, holiday decorations and toys.