Yu Cheng

Yu Cheng has worked in a variety of roles since 2016. In 2016, they worked as an Engagement Analyst in the E-commerce Department and Department Manager at Decathlon International. In 2017, they were a Master Sports Leadership student at Northeastern University and a Courtside Reporter at Tencent, where they attracted 44k+ followers in only six months. From 2018 to 2020, they worked at SponsorUnited as a Marketing Manager, where they aided in client advisement with regards to optimally allocating advertising budgets and improving investments by analyzing sponsorship data. Currently, they are a Shopify Expert/Marketing Director/Digital Marketing Expert/Shopify Ecommerce Expert at Suntisfy Inc.

Yu Cheng obtained their Master's degree in Professional Sports Administration from Northeastern University between 2017 and 2018. Yu also obtained a Master's degree in Sports Studies from Northeastern University between 2016 and 2018. In addition, Yu Cheng has obtained certifications in MBA General Course from Chris Haroun in April 2021, Business Analyst from Data Application Lab in July 2019, and Klaviyo Product Certified from Klaviyo in April 2021.