Kristie Adamson

Kristie Adamson, MBA, WSETII, is an accomplished professional with extensive experience in marketing, trade development, and strategic planning within the beverage industry. Currently serving as the Director of Chains at Viña Concha y Toro, Kristie develops comprehensive business plans for regional and national accounts to achieve revenue and profit objectives. Previous roles include Vice President of Marketing & Trade Development at 21Seeds, where Kristie oversaw annual sales and marketing strategies, and Director of Marketing at Southern Glazer's Wine & Spirits, successfully leading marketing programs and team restructuring. Kristie's background also includes significant positions at Boston Beer Company, MillerCoors, and PepsiCo, where contributions led to notable sales growth and brand development. Kristie holds an MBA in International Business and a Bachelor's degree in Business Administration and Management from San Diego State University.