Jacopo Orlando

Jacopo Orlando has a diverse work experience spanning multiple industries and roles. Jacopo started their career as a Content Editor at Azienda Speciale per i Servizi Sociali del Comune di Montesilvano in 2012. Jacopo then worked as a Public Relations Intern at GIUNTI EDITORE S.P.A. in 2013, where they focused on building relationships with the press and digital influencers. In 2014, they became a Freelance Journalist at ACJ - Association Citizen Journalists, specializing in books and publishing events.

In 2015, Jacopo joined Wunderman Praha, where they held various positions including Web Content Editor, Senior Web Content Editor, Community Manager, and Senior Tagging Editor. Their responsibilities included managing and updating website content, responding to customer queries, and implementing web analytics tools. Jacopo also trained newcomers and maintained work documentation.

From 2018 to 2020, Jacopo worked at Mr Green - Part of William Hill. Jacopo started as a Tag Manager, creating tracking solutions and implementing third-party tags. Jacopo later became a Senior Tag Manager, responsible for digital pixel implementation and data accuracy.

Currently, Jacopo is working at Superbet as an Acquisition Product Manager. Their responsibilities include optimizing the acquisition marketing funnel, improving marketing campaign performance, and tracking and data collection for web and app.

Throughout their career, Jacopo has demonstrated skills in digital marketing, analytics, content management, and relationship building.

Jacopo Orlando's education history includes the following:

1. Master's degree in Publishing from Università di Pavia (2013-2014).

2. Master of Arts (M.A.) in Italian Language and Literature from Alma Mater Studiorum – Università di Bologna (2008-2011).

3. Erasmus Project in English Language and Literature/Letters from Dalarna University (2009-2010).

4. Bachelor of Arts (B.A.) in Italian Studies from Alma Mater Studiorum – Università di Bologna (2004-2008).

Additionally, Jacopo Orlando has obtained several certifications, including:

1. A/B testing mastery from CXL (obtained in May 2023).

2. Google Analytics Certification from Google (obtained in August 2022).

3. Heuristic analysis frameworks for conversion optimization audits from CXL (obtained in June 2021).

4. Learn CSS Course from Codecademy (obtained in December 2020).

5. Learn JavaScript Course from Codecademy (obtained in November 2020).

6. Learn HTML Course from Codecademy (obtained in September 2020).

7. Advanced Google Tag Manager from CXL Institute (obtained in August 2019).

8. Google Tag Manager (V2) Essential Training from LinkedIn (obtained in May 2018).

9. Learning Web Analytics from Lynda.com (obtained in August 2017).

10. Google Tag Manager (V2) Essential Training from Lynda.com (obtained in July 2017).

11. Cambridge English: Advanced (CAE) – CEFR level C1 from Cambridge English Language Assessment (obtained in April 2017).

12. Adobe Experience Manager for Marketers from Lynda.com (obtained in February 2017).

13. Online Marketing Fundamentals from Lynda.com (obtained in August 2016).

14. Photoshop CC 2015 for Photographers: Fundamentals from Lynda.com (obtained in August 2016).

15. Project Management Fundamentals from Lynda.com (obtained in August 2016).

16. SEO Fundamentals from Lynda.com (obtained in June 2016).

17. Google Analytics for Power Users from Google (obtained in April 2019).