Erin Cook

Erin Cook is an accomplished professional with extensive experience in business strategy, marketing, and innovation across multiple industries. As the Director of Business Strategy and Business Design Consultant at SuperDeep Studio since March 2018, Erin has specialized in consumer insights and strategic planning while collaborating with notable clients such as adidas and Umpqua Bank. In the same year, Erin founded authentic to address challenges in content creation, drawing on a robust background from leadership roles at Keen Footwear and adidas, where strategic marketing efforts yielded significant business impacts. Erin's earlier experience includes marketing positions at Johnson & Johnson and Fulcrum Global Partners, complemented by an MBA from UNC Kenan-Flagler Business School and an Executive Education certificate from Stanford Graduate School of Business, focusing on design thinking and customer innovation.