Edina Tsim

Edina Tsim is an experienced professional in the fashion retail industry, currently serving as Key Account Manager and Product Lead for Kids and Womenswear in the APAC region at Superdry since April 2018. Prior to this role, Edina held positions as Product and Sales Manager for APAC and MENA, along with significant management roles at Marks and Spencer from August 2013 to April 2018, including Store Manager and Assistant Store Manager, as well as participating in an international management trainee program. Edina began a career in corporate services as a Summer Intern at Crown Relocations in August 2012. Edina holds a Bachelor of Business Administration in Management and Marketing from The Hong Kong University of Science and Technology and has completed a foundation degree at Central Saint Martins College of Art and Design, in addition to achieving GCSE & IB qualifications from West Island School.