Jennifer Wilkins is a seasoned marketing professional with a diverse background in brand management and campaign development. Currently serving as Brand Marketing Manager at Superdry since January 2021, Jennifer collaborates with the product team to establish brand narratives and identifies growth opportunities through cultural and consumer insights. Prior experience includes a decade at Clarks, where Jennifer held positions such as Global Campaigns Manager and Global Brand Manager, overseeing the development of brand strategies and global marketing communications. Additional roles encompass promotions at Newsquest and brand marketing coordination at Debenhams, complemented by a Bachelor of Arts in Marketing from Bournemouth University.
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