Vitor Vale

Vitor Vale has a strong background in demand generation and digital marketing. Vitor currently holds the position of Demand Generation Lead at Supermove since May 2022. Prior to this, they worked at Boast.AI as the Director of Demand Generation from March 2021 to May 2022.

Vitor also has extensive experience at Fiix Software, where they held the roles of Senior Manager and Paid Acquisition Manager in the Demand Generation department from 2017 to 2021. In these positions, they managed a team responsible for acquisition activities and was involved in defining the acquisition strategy, planning, optimization, and performance across various channels. Vitor also focused on engaging and nurturing prospects throughout the buyer's journey.

Before Fiix Software, Vitor worked at Intuit as a Senior Marketing Search & Optimization Lead from December 2015 to March 2017. Prior to that, they were a Lead Strategist at Momentum Digital Solutions for a brief period in 2015.

Vitor's experience also includes working at The Home Depot Canada as a Search Marketing Specialist from September 2013 to April 2015. In this role, they collaborated with internal stakeholders, external agencies, and Google/Bing partners to develop strategic roadmaps and manage search strategies. Vitor also oversaw PPC and SEO initiatives, carried out profitability analysis, and managed a large budget.

Earlier in their career, Vitor worked at Feature Creep Technology as a Search Marketing Manager from September 2010 to September 2013. Vitor successfully increased online leads, optimized PPC campaigns, and managed lead generation deals. Vitor also excelled in designing and building mobile campaigns.

Additionally, Vitor worked at DAC Group Digital as an SEM/SEO Specialist from March 2009 to September 2010. Vitor handled SEM efforts for multiple Fortune 500 corporations in the financial, insurance, and service industries.

Prior to that, Vitor was part of Black Dog Unlimited as a SEO/SEM professional, where they eventually became the Director of Web Development. Vitor was responsible for SEO and SEM efforts and created a PPC tracking system.

At the beginning of their career, Vitor worked at Samsung Electronics Canada as a Webmaster, where they managed the company's website and intranet sites. Vitor also worked on various projects and campaigns, coordinating internal and external resources.

Overall, Vitor Vale has gained extensive experience in demand generation, digital marketing, acquisition strategy, PPC, SEO, and managing large budgets throughout their career. Their expertise spans various industries and companies, showcasing their ability to adapt and excel in different environments.

Vitor Vale attended Sheridan College from 1999 to 2003, where they obtained a degree in Systems Analyst. Their field of study during this time was computer science.