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Robert Lerma

Senior Vice President, Global Sales | Surgical Ar/vr/ XR | Advanced Visualization Imaging at Surgical Theater

Robert Lerma's work experience is as follows:

- Surgical Theater (2021-present): Currently serving as the Global Vice President of Sales. Responsible for integrating military-grade technology into surgical AR/VR (XR) technology, improving medical imaging and visualization capabilities.

- Medrobotics Corporation (2017-2021): Held various roles including Executive Managing Director and General Manager. Led commercialization, marketing, business development, and growth strategy for endoluminal, natural orifice, flexible robotic surgery focused on various specialties.

- ONRAD (2014-2015): Served as the Executive Vice President of Global Sales & Marketing. Led commercial leadership role for a diagnostic and interventional oncology imaging company, focused on strategic growth and partnerships.

- Champion Healthcare Technologies (2013-2014): Worked as the Global Director of Sales for interventional cardiology and radiology. Responsible for commercialization and go-to-market strategy for enabling technologies for various medical procedures.

- Veran Medical Technologies (2011-2013): Worked as the Director of U.S. Sales for image-guided navigation and interventional oncology. Led the sales organization and developed strategic alliances for their technology used in multiple specialties.

- SenoRx (2009-2011): Served as the Director of Sales for breast oncology, diagnostic radiology, and radiation oncology. Led a high-performing sales organization focused on developing diagnostic imaging technology and devices for breast cancer detection and treatment.

- Allergan (2005-2009): Worked as the Director of U.S. Sales for women's health, breast aesthetics, and breast oncology. Led a team focused on developing breast implants and surgical devices for plastic and onco-plastic surgery.

- CR Bard (2004-2005): Worked as the Division Manager for endovascular, peripheral vascular, and interventional cardiology. Successfully sold vascular stents, catheters, and other devices to healthcare professionals.

- Covidien (2002-2004): Served as the Region Director of Sales. Led a surgical sales team and helped turn around an underperforming sales division.

- Johnson & Johnson (1993-2002): Held multiple positions of increasing management responsibility within various Johnson & Johnson companies. Managed sales and operations in multiple medical specialties.

Overall, Robert Lerma has extensive experience in sales and marketing, particularly in the healthcare and medical device industry. Robert has a strong track record of commercial success and building high-performing sales teams.

Robert Lerma has a Bachelor's degree in International Relations and Global Security Studies from the University of California, Los Angeles. The start and end years of their education are not provided.

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Timeline

  • Senior Vice President, Global Sales | Surgical Ar/vr/ XR | Advanced Visualization Imaging

    April 1, 2021 - present

  • Global Vice President, Sales | Surgical Ar/vr/ XR | Advanced Visualization Imaging

    May, 2021

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