Dani Baker

Dani is the Senior Member Engagement Manager for Europe, the Middle East, and Africa (EMEA) at the SAC. She is responsible for ensuring SAC members have the support they need to fully utilize the Higg Index tools, achieve their impact goals, and contribute to the sector’s progress. She is currently based in London.

Before joining the SAC team, Dani worked at SAC brand member ASOS, where she was responsible for the adoption and strategic deployment of Higg Index tools, and for delivering ASOS net zero strategy for supply chain scope 3 emissions. Dani also founded and chaired the UK SAC Brand Forum, bringing together 14 members to accelerate change through sharing best practice and seeking aligning pre-competitively. Prior to ASOS, she led the sustainable strategy at SAC member F&F Tesco Clothing, working closely with apparel industry affiliates and industry working groups. Dani always champions collective action, seeking a common approach to drive sustained change.