Johanna Frank

Head Of CRM at Svenska Spel

Johanna Frank is an experienced professional in marketing and customer relationship management, currently serving as CMR Manager and Product Owner for Martech at Svenska Spel since June 2021. Prior to this role, Johanna accumulated extensive experience at Coop Sverige from October 2001 to May 2021, holding various positions including Key Account Manager for strategic partnerships, CRM Project Manager, and Marketing Coordinator. Notably, Johanna managed franchise operations for three Coop units and was head of local marketing and CRM, successfully implementing strategies to enhance customer loyalty and sales. Earlier career experiences include ownership of CAJO'S Coffehouse, project leadership roles at ICA and Blendow Marketing AB, and various positions in marketing and event management. Educational background includes studies at IHM Business School.

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