Sofia Carlson

Sofia Carlson is an experienced marketing professional currently serving as Brand Manager and team coach at Svenska Spel, where responsibilities include managing the launch of the new digital game "Supportern." Previously, Sofia held the position of Head of Marketing at Kontio, focusing on establishing the Finnish brand in Sweden and enhancing the customer journey. At ICA Gruppen, Sofia made significant contributions as Marknad- och konceptansvarig for Sweden's largest food magazine "Buffé" and in various roles including communications strategist and senior brand manager, overseeing major brand campaigns and operational projects. Sofia is also the founder and former CEO of Swedish Rags, and has experience in digital marketing across several companies, including Accenture and Moonwalk. Sofia holds a Bachelor of Science degree in Multimedia from Stockholm University and has completed various leadership programs.