Hana Negele

Hana Negele is a seasoned marketing professional with extensive experience in retail community management and consumer activation, currently serving as Senior Manager Retail Community & Content - Global at SWAROVSKI since August 2015. In this role, Hana leads the development of a global retail collaboration platform, focusing on training and engagement for store staff while managing cross-departmental collaborations, budget oversight, and content creation. Prior to SWAROVSKI, Hana held various marketing positions at British Airways from 1995 to June 2015, where responsibilities included strategic planning for brand and CRM activities across Europe and Africa, as well as consumer engagement initiatives. Hana's educational background includes a Mastering Digital Marketing certification from London Business School and a Bachelor of Science in Business Administration from SBS Swiss Business School, complemented by language proficiency in German and English.