Nikki Elphick

Nikki Elphick is a seasoned professional in product planning and merchandising, currently serving as a Product Planner at Sweaty Betty since June 2023. Previously, Nikki held the position of Senior Merchandiser at Space NK from October 2022 to June 2023, and worked as a Merchandiser at Reiss from October 2021 to October 2022, as well as at Seraphine for a brief period in 2021. A core focus on merchandising began at Boden, where roles included Junior Merchandiser and Senior Assistant Merchandiser from June 2017 to July 2021. Earlier experience included Assistant Merchandiser roles at Anthropologie and Boden, starting from January 2016 and February 2014 respectively. Nikki holds a Bachelor's degree in Communication and Media Studies from Bath Spa University, completed in May 2012.