Colin Roche

Colin brings more than 20 years of experience in product design and business development to Swiftmile. A serial entrepreneur, he founded the consumer products company Pacific Writing Instruments to launch his visionary “PenAgain”, a writing instrument designed to maximize ergonomic benefit and comfort. PenAgain became a globally distributed brand carried in over 25 countries and selling over 10 millions units to date. His stories of invention have been featured multiple times in the Wall Street Journal, WIRED, Newsweek and on NBC, ABC, FOX, among others. After successfully selling the company to a larger office supply company, he joined PV manufacturer Jiawei Solar as Vice President, helping to guide the company through an IPO in 2013.