Hsuen Chang

Hsuen Chang is an experienced marketing and insights professional with a diverse background in brand management, innovation, and strategy across various industries. Currently serving as the Insights & Innovation Manager at Swisse Wellness, Hsuen Chang previously held roles such as Marketing - Strategy and NPD at Carman's Kitchen and Writer and Researcher at Gartner. With significant experience in the confectionery sector as a Senior Innovation Manager at Mondelēz International and Senior Brand Manager at Cadbury, Hsuen Chang has consistently driven product innovations and brand strategies that enhance market performance. Hsuen Chang's earlier career includes positions at Kraft Foods Group and Campbell Arnott's, complemented by a solid educational foundation with dual Bachelor's Degrees in Law and Commerce from Flinders University.