Florencia Bonifacio

Florencia Bonifacio is an accomplished marketing professional with extensive experience in strategic planning and execution. Currently serving as Chief Marketing Officer at Switch Software since November 2021, Florencia previously held key roles at Dufry Group from January 2005 to December 2020, notably as Regional Masterdata Head for the Americas, where responsibilities included overseeing Masterdata processes to support business objectives and implementing a Data Quality tool with the IT department. Additionally, in the role of Perfumes & Cosmetics Category Manager, Florencia successfully managed marketing initiatives that led to double-digit annual sales growth. Earlier in the career, Florencia was the Coca-Cola Light Brand Marketing Manager at Montevideo Refrescos SRL, responsible for brand strategy and execution across multiple marketing channels. Florencia holds a degree in Business Management from Universidad ORT Uruguay, obtained between 1992 and 1995.