Jurgen Groenwals

Jurgen Groenwals is a professional with a diverse background in media, communications, and marketing. Currently working as the Media and Communications Manager at Switzerland Tourism, Jurgen is also the Owner of Spoke Communications and a Freelance Writer at Grinta! Publicaties bv. With a passion for outdoor sports and travel, Jurgen is also the Chief editor, Publisher, and Owner of 100% Snow | 100% Trails, lifestyle outdoor magazines focusing on wintersports and outdoorsports. With a strong editorial and photography background, Jurgen has also worked as a Marketing Communications Manager at Insights by Kantar and as a Webeditor at Mountain News Corporation. Additionally, Jurgen has experience as an editor for various magazines and in sales roles at different companies. Jurgen is a graduate of Katholieke Hogeschool Mechelen and Hogeschool Antwerpen.