Alexa Sferle

Alexa Sferle is a seasoned brand strategist with extensive experience in brand management and consultancy. Currently serving as a Brand Strategy Partner at Symbold since September 2022, Alexa leads the strategy and naming for both new and rebranding projects, emphasizing adaptability and ingenuity across various industries. Previously, as an International Marketing Manager at CIVITTA, Alexa directed brand activities and ensured compliance across 20+ markets. Prior roles include Senior Management Consultant at PwC, where focus areas included integrating brand strategy within consulting projects, and Brand Consultant at Brandient, where Alexa collaborated with businesses across multiple sectors to develop brand strategies. Additionally, experience includes managing the Bucharest chapter of A City Made By People, contributing to content management and event organization. Alexa holds a Mini MBA in Brand Management and a Master of Science in International Marketing and Brand Management, along with a Bachelor's degree in Business Administration.