Rita Dias

Rita Dias serves as the Vice President of Marketing and Communications at Symcor, leading initiatives such as a comprehensive brand redesign and targeted B2B sales campaigns since July 2018. Previously, Rita held a position as Business Leader in Global Product Marketing at Mastercard Data & Services, where responsibilities included developing go-to-market strategies and refining product positioning. At Mastercard, diverse roles encompassed B2B Marketing, where omni-channel campaigns were created, and Partner Marketing, focusing on partnership negotiations with major retailers. Prior experience at Points involved crafting strategic marketing plans to enhance revenue opportunities, while early career tenure at Aeroplan included managing significant partnerships and driving growth in the Small Business card portfolio. Rita holds a Bachelor of Commerce with a specialization in Marketing from the University of Toronto.