Andrés Botero

Andrés Botero has held three positions since 2012. From 2012 to 2017 they were a University Lecturer at Universidad EAFIT and a Project Analyst and Latam Projects Director at Mindmetriks. In 2017 they became Head of Insights at Synapbox, where they lead the market research team and helps companies make better decisions based on actionable insights, combining traditional research and neuromarketing. Andrés's clients include AB InBev, Warner Media, Disney, Grupo Familia, and Kellogg. Andrés is also a trainer in the use of biometric tools such as Eye Trackers.

Andrés Botero obtained their Bachelor of Business Administration - BBA from Universidad EAFIT and their Economist degree from the same institution. Andrés then went on to pursue a Master in Marketing from Tecnológico de Monterrey, with a focus on Mercadeo. In 2018, they completed a Course at the University of St.Gallen, focused on Experimental Methods for Behavioral Science. In November 2021, they were awarded the RECONOCIMIENTO COMPROMISO DOCENTE 2021 from Universidad EAFIT.