Ines Benson

Head of Marketing at Synapse International

Ines Benson has a diverse work experience spanning various roles and industries. Starting in 2011, they worked as a Paralegal/Procuradora at BERKEN IP until 2013. In 2015, they served as a Production and Communication of Cultural Events at the Ministry of the City of Buenos Aires and later as a Community Manager at #BASAT until 2016. Ines then joined Optimización Online as a Social Media Director from 2017 to 2018. In the same year, they founded and served as the Head of Growth for Guara AI, a start-up focused on natural language processing/AI for call centers. In 2020, they worked at ZYGHT | HSEQ Technology, first as a Growth Manager and later as the Head of Marketing. From 2021 to 2022, they held multiple roles at dLocal, including Product Communications Specialist and Product Marketing & Brand Lead, where they led cross-functional teams and developed go-to-market strategies. Currently, they are the Co-host & Producer of the Impostoras Podcast and will soon become the Head of Marketing at Synapse International in 2022. Throughout their career, they demonstrated expertise in marketing, communications, content creation, team management, and strategy development.

Ines Benson's education history is as follows:

In 2001 to 2010, they attended Colegio de Todos los Santos, but there is no information regarding the degree or field of study obtained at this school.

From 2008 to 2010, they pursued the International Baccalaureate Diploma.

Between 2011 and 2015, Ines attended the University of Buenos Aires, where they focused on studying Derecho (Law). However, no specific degree name is provided.

In terms of additional certifications, Ines obtained the following:

- In August 2020, they completed the "Advanced Google Analytics" certification from Google.

- In the same month, they also obtained certifications in "Liderazgo para equipos de trabajo" and "UX Writing" from Platzi.

- In June 2018, Ines obtained the "Ciencia de Datos" certification from the program "De Cero a Ciencia De Datos".

- Ines acquired programming certifications in JavaScript (August 2017), HTML & CSS (July 2017), and VisualBasic (July 2017) from the institution Proulex Computación.

- In August 2016, Ines completed the "Creative Writing" certification from the Gotham Writers Workshop.

- Ines obtained the "Acting" and "Location & Event Photography" certifications from the School of Visual Arts in June 2016.

- In March 2016, Ines achieved a TOEFL score of 109 points.

- In March 2012, they obtained the "Deutsch-Test für Zuwanderer A2·B1" certification from telc GmbH - The European Language Certificates.

- In January 2010, Ines obtained the International Baccalaureate Diploma.

- In July 2020, they completed the "Google Analytics for Beginners" certification from Google.

- There is an additional certification mentioned, the "TOEFL iBT 109/110 points," but no specific information regarding the institution or dates was provided.

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Timeline

  • Head of Marketing

    December, 2022 - present