Synchrony
Karen R. has extensive experience in digital marketing and campaign management, currently serving as AVP, Digital Servicing Product Owner at Synchrony since January 2017, where responsibilities include overseeing the campaign management team and collaboration with partners to enhance campaign effectiveness. Previously, Karen held various roles within Synchrony, including AVP and Campaign Manager, contributing to significant projects in email marketing for Gap Inc. Before joining Synchrony, experience includes serving as Senior Account Manager at Teradata Marketing Applications, and Senior Campaign Manager at Salesforce Marketing Cloud, where Karen managed thousands of email campaigns. Karen also held marketing positions at ExactTarget, Direct Partners, Acxiom Digital, Environmental Microbiology Laboratory, and Sharper Image, demonstrating a comprehensive skill set in email marketing, customer relationship management, and project coordination. Karen obtained a Bachelor of Science degree in Finance from the University of Phoenix.
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