Robert Bazan

Robert Bazan is an experienced loyalty strategy executive currently serving as Vice President of Loyalty Strategy at Synchrony, where responsibilities include leading the development of comprehensive loyalty initiatives and advising partners on industry best practices. Bazan has a robust background in loyalty solutions and incentives, having held positions such as Managing Director at Motiva Loyalty and Vice President of Loyalty Strategy and Partnerships at Universal Meridian Ecommerce. With expertise spanning international markets and a focus on innovative travel incentives and digital marketing solutions, Bazan has successfully driven business development and customer engagement in various roles across several companies, including Consumer Benefit Services Inc. and HSBC. Educational credentials include an MBA from the University of South Carolina and a Bachelor of Science in Engineering from The University of Texas at Austin.