Director Of Growth Marketing

Do you want to empower organizations to fairly and equitably hire, promote, retain and compensate their employees? Syndio is a Series-C technology company committed to fairness in the workplace. Fueled by investments of $83M from Bessemer Ventures, Voyager Capital and social change organization Emerson Collective, Syndio is investing in growing our team and products.

This is a critical moment when organizations are looking for ways to take tangible action to fight gender and racial bias, and we believe creating diverse and inclusive workplaces for all starts with workplace equity

Syndio is seeking a Director of growth Marketing to join our marketing team and report to the CMO. You are an analytical revenue-driven marketer with experience within a high-growth SaaS company targeting Enterprise accounts. You will be responsible for setting the growth strategy, defining campaign and funnel tactics and overseeing the execution for demand generation initiatives to continue our enterprise growth trajectory. This role will work closely with members of the extended marketing team, sales leaders, and revenue operations to create, manage, and execute our demand generation strategies, plans and programs.

 

• In partnership with Marketing leadership, develop the integrated marketing strategy, aligning it with overall company goals and objectives. Identify customer segments or verticals to optimize lead-generation efforts for new business
• Design and implement scalable demand generation programs, processes, and campaigns that can support the growth of the company. Collaborate with field marketing and sales to ensure successful execution and alignment with sales objectives
• Oversee the creation and management of high-impact lead-generation campaigns across various digital channels, including email marketing, content marketing, webinars, paid advertising, and SEO/SEM strategy
• Oversee and guide ABM strategies that increase engagement and pipeline of our target enterprise accounts, including developing KPI and channel strategies that create conversion-ready accounts
• Collaborate cross-functionally to develop compelling, targeted content for different stages of the buyer's journey
• Partner with Marketing Ops to analyze campaign, channel, and conversion rate performance data regularly to measure the effectiveness of demand generation initiatives. Establish testing frameworks to scale new channels. 
• Lead and mentor a high-performing growth marketing team, providing guidance, and feedback, and create a supportive environment to foster professional growth and excellence

• Extensive and progressive experience in growth marketing and/or demand generation for high-growth B2B companies
• Demonstrated success in scaling and growing demand generation programs that have resulted in significant business revenue growth
• Experience with Account-Based Marketing (ABM) strategies and an understanding of when to leverage them
• Analytical mindset and data-driven decision-making capabilities, including attribution modeling and performance tracking across channels, campaigns, and overall demand generation
• Experience in HR technology is a plus
• Required: Located in Greater Seattle or Greater New York

 

At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us.

Employees joining the Syndio team at this early stage of growth will impact this critical social issue and support a growing customer base (including Nordstrom, General Mills, Match Group, and others) to take tangible action on workplace fairness. 

Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.