Synonymous
Deanna Walton serves as Account Director at Synonymous since March 2024. Previously, Deanna held multiple roles at IHG Hotels & Resorts from November 2019 to March 2024, culminating in Senior Manager of Marketing Operations, where responsibilities included governance and finance for the Masterbrand Strategy team, and pioneered a social media scorecard. Deanna's experience at Campbell Ewald from April 2016 to May 2019 encompassed developing social media strategies across various industries, particularly for Travelocity, Valero Energy, and the Alliance for Lifetime Income. Prior positions include project management and intern roles at Harvest Creative Services, Weber Shandwick, Michigan State University Honors College, and Lincoln Center for the Performing Arts, showcasing a strong foundation in marketing, communications, and social media across diverse sectors. Deanna holds a Bachelor of Arts in Advertising and French from Michigan State University and a DELF B2 Diploma in French Studies from L'Institut de Tourraine.
This person is not in any teams
Synonymous
Synonymous is a creative agency that helps brands and their audiences love each other more. For more than a decade we have begun every pitch by defining our mission as "Content people love for brands that love people," and then explaining what it meant to be a brand that loves its customers. People are complex but are worthy of being understood. Brands that love people commit to understanding their audiences and creating content experiences that serve them and give them reasons to return the love. Synonymous is committed to being the strategic creative partner to those brands and has invented an unrivaled process for discovering strategic insights that lead to more effective communication. We are living through an era where brands are awakening to how ineffective broad audience targeting is -- demographic and psychographic targeting is the opposite of love and understanding. It’s not innovative or insightful and it’s full of bias and prejudice. Once a brand understands its audience’s narratives, opinions, and stories in their own words, it becomes obvious how worthless traditional segmentation is for building successful long-term relationships. A decade after McBeard began and grew all the way through acquisition by one of the world’s biggest brands, we’re back with strategic and creative teams focused on loving and understanding audiences, generating insights with proprietary cutting edge technology, and then creating the most effective branded content imaginable.