Marcus W.

Marcus W. serves as the Head of Contact Lenses and Care Products at Synsam Group since August 2021, focusing on revenue growth, customer acquisition, and retention in the Contact Lenses category. Responsibilities include strategy development, financial management, supplier negotiation, and stakeholder relationship building, with a notable achievement of 40% subscription revenue growth as of Q1 2023. Previously, Marcus held roles as Interim Head of CRM, Head of Contact Lenses, and Business Manager at Synsam Group, and gained extensive consulting experience at Strategy& and PwC Sweden, where skills in digital transformation and commercial due diligence were honed. Marcus's education includes a Master of Science in Industrial Engineering and Management from Lund University and an exchange semester at Zhejiang University.